We honestly still can’t get enough of Kenzo’s most recent advertising campaign for their latest fragrance, Kenzo World.
The brand’s creative directors Carol Lim and Humberto Leon aren’t novices when it comes to churning out some pretty awesome work. They have collaborated with a slew of acclaimed film directors such as The Doom Generation’s Gregg Araki, Tangerine’s Sean Baker, Portlandia’s Carrie Brownstein – as well as David Lynch, the acclaimed ‘godfather of surrealist cinema’, on the set for their AW14 show.
This time round the design duo teamed up with Spike Jonze – the man behind films such as Where the Wild Things Are and Being John Malkovich – on a three and a half minute long film featuring actor and model Margaret Qualley who performs a fervent dance routine choreographed by Ryan Heffington (who has also worked with Sia on her music video “Chandelier.”)
Shot at the Dorothy Chandler Pavilion in Los Angeles, the duo decided to do things a little differently when it came to your normal fragrance ad. “When we think about perfume campaigns, we think about a pretty girl with a bottle,” say Lim and Leon. This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”
Watch My Mutant Brain below: