Reuters reported last Thursday that Dior has chosen Maria Grazia Chiuri, Valentino’s Creative Director, as the French houses newest and first female creative head in 70 years.
She will be filling the role left vacant by Raf Simons who departed last October with sources “close to the matter,” stating that Dior is expected to announce Chiuri’s hire after its couture show in July.
According to Reuters, Chiuri will join Dior at a difficult time as “the brand’s fashion sales growth has dropped in the past year and a half, going from double-digit to flat sales growth in the first quarter of this year.”
Following his retirement in 2007, Valentino Garavani handpicked Chiuri and her design partner Pierpaolo Piccioli, to succeeded him. The pair has since been known for their romantic, intricate designs and in the nine years since their appointment, have garnered much acclaim from fashion editors.
This story is still unfolding so we’ll keep you updated.