With the departure of Alexander Wang last fall, Balenciaga is looking to switch things up by pumping life into its men’s wear department.
Taking place on June 22 during Paris Fashion Week, the French maison will stage a runway show which is said to be a first for the 99-year-old brand. According to WWD, previous collections had been shown by appointment in a presentation format.
“The show will debut the masculine vision of Balenciaga’s new artistic director Demna Gvasalia,” the company said in a statement on Thursday.
The brand which was succeeded by Gvasalia, who staged his first show for Balenciaga this past March during the women’s ready-to-wear week, will also be showcasing the brand’s last men’s collection, following Wang’s departure.
The 34-year-old designer is also know as being the infamous founder and designer of one of Paris’ “it” labels Vetements, which is known for its streetwear edge and androgynous character.
Not new to the fashion world, Gvasalia has also worked at Maison Margiela as well as Louis Vuitton, where he was senior designer of women’s ready-to-wear collections, at first under Marc Jacobs then briefly under Nicolas Ghesquière.
Following Gvasalia’s hire, Balenciaga chief executive officer and president Isabelle Guichot told WWD that the brand was looking for “somebody that has a vision and [is] capable of reshuffling the cards.”
Much like the brand’s founder, Cristóbal Balenciaga, Gvasalia was a rule-breaker, she acknowledged.
“I was really amazed by his ability to develop an approach to the brand that was really new and that was really his own,” she added.