David Beckham Launching First Skincare Line

It seems like you can’t stop these Beckham’s. After trying (and very much succeeding) with endorsements with brands such as H&M, Adidas, Coty and Belstaff, Sir David Beckham is now delving into the wonderful world of skincare.

The former football player has recently signed on as the first global ambassador for the brand Biotherm Homme (which is L’Oréal-owned) in a multiyear partnership.

The first campaign, which will be released in June, will advertise the brand’s N°1 moisturizer Aquapower and Beckham will later also collaborate on a range of men’s skin-care and grooming products set to launch next year, 2017.

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“I’ve been thinking about developing a skin-care range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,” said Beckham in a statement.

According to WWD, the collection of eight to 12 skin-care and body products will retail under about $50. Fridlevski told the trade publication that with Beckham on its team, Biotherm Homme hopes to win over male customers between the ages of 25 and 30 in Europe and the U.S.

“It’s the first time a male celebrity of this stature has developed a skin-care collection,” added Biotherm General Manager David Fridlevski.