FENDI marks 90th Anniversary with Second Haute “Fourrure” Show

Sorry PETA  but Fendi doesn’t seem to be going fur free anytime soon.

Coming to a haute couture show near you, Fendi, famously known for its fur-laden garments, announced it will be presenting another “haute fourrure” show this summer.

In a release, Fendi CEO Pietro Beccari said, “A Haute Fourrure fashion show in Rome is the best way to celebrate Fendi’s 90 years anniversary as it expresses our roots and DNA while transmitting daring creativity and craftsmanship in furs.”

The brand, who made its first haute couture outing last summer in Paris, has decided to switch it up and change fashion capitals by choosing Rome, it’s home city, to present the July 7 show which is also in conjunction with the brand’s 90th anniversary.

Taking place on the final day of the haute couture shows in Paris, which will definitely cause scheduling conflicts for editors and guests alike, this particular move can be considered a bold one, with brands like Armani and Stella McCartney denouncing the use of fur in their collections.