Queen Bey just dropped a bomb and unveiled the newest must-have womenswear, her own activewear line Ivy Park. It’s the product of Beyoncé’s first joint venture with Sir Philip Green.
Exclusively sold via 12 retail partners covering 50 countries globally, fans and fashion enthusiasts can get their hands on Ivy Park at TOPSHOP, Nordstrom, Zalando, Net-a-porter, Selfridges, JD Sports, Namshi (Middle East), ZALORA (Asia), The Iconic (Australia), Glue Store, Myer and Hudson’s Bay. The Spring Summer collection will be available from 14 April 2016.
Beyoncé shared, “Sir Philip has created some amazing collaborations but I wanted a partnership and a stand-alone brand. When I’m working and rehearsing I live in my work out clothes but I didn’t feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I physically strong, I am mentally strong and I wanted to create a brand that made other women feel the same way.”
Finally an active wear that will perfectly complement our workouts while listening to her hip-switching dance music. Follow the brand on instagram at @weareivypark
We just can’t wait to get our hands on Beyoncé approved outfits! See the amazing preview video below.