Uber Collaborates with Marc Jacobs

“The ride-sharing service, which is working to become known more broadly as a delivery service, will collaborate with Marc Jacobs Fragrances on an “immersive” offering with the brand’s Daisy fragrance this spring.

From 12 p.m. to 6 p.m. on Saturday, March 26, riders based in Manhattan (below 59th Street) and in Brooklyn’s Williamsburg, Greenpoint and DUMBO neighborhoods will be able to request a car covered with hundreds of daisies and equipped with a customized soundtrack and a free full-size Daisy Marc Jacobs fragrance. The initiative is called “Daisy Daze,” and requires that riders opt in with the promo code “MJDAISY” on the app.”

 

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