Ever wanted to experience one of Chanel’s well known extravagant runway shows and elaborate sets but can’t cough up the cash to actually go see one? Our only foray into this fashionable world is only experienced via industry insider’s social media posts, which leave us wanting more. And now, for a limited time only, you too can get up close and personal with the workmanship and garments the brand has to offer as they have changed the game.
In their most recent marketing move, the French house has opened up a Chanel-Airlines themed pop-up shop with multi-brand Singaporean retailer Pedder on Scotts.
Running through April 3, the pop-up will feature details from the over-the-top spring 2016 show, which include Chanel goods strewn on conveyor belts, stylish mannequins dressed as stewards and stewardesses, yellow safety lines, plastic security bins containing drool worthy bags & accessories, with windows and façades decorated with double C’s.
The pop-up’s focus will be on Chanel’s spring/summer 2016 accessories, such as a limited selection of watches and beauty products, its wedge sandals and the delectable CoCo Case which is the label’s latest luggage collection. This marks the first time that Chanel has collaborated with a store in Singapore.
All images courtesy of Pedder on Scotts