Asia’s leading online fashion retailer ZALORA, welcomed the arrival of British fashion labels, TOPSHOP and TOPMAN, with a launch party in Singapore, Malaysia, Taiwan and Hong Kong. The event unveiled the region’s first virtual reality experience and saw guests immerse themselves in the ZALORA X TOPSHOP 360 video and ZALORA X TOPMAN 360 video using Google Cardboard.
Produced by ZALORA specially for the launch, guests were transported to the behind the scenes of a campaign shoot for TOPSHOP and TOPMAN.
The two brands are now available on ZALORA 24/7 through the website and their mobile app. The partnership is a win-win for all three brands as it gives TOPSHOP and TOPMAN a wider reach especially in areas where they don’t have physical stores and ZALORA fans more reason to shop on their website.