ZALORA unveiled Asia’s first fashion virtual reality video for Topshop and Topman launch

ZALORA threw launch events in four cities with google cardboard virtual reality experience

Asia’s leading online fashion retailer ZALORA, welcomed the arrival of British fashion labels, TOPSHOP and TOPMAN, with a launch party in Singapore, Malaysia, Taiwan and Hong Kong. The event unveiled the region’s first virtual reality experience and saw guests immerse themselves in the ZALORA X TOPSHOP 360 video and ZALORA X TOPMAN 360 video using Google Cardboard.

ZALORA threw launch events in four cities with google cardboard virtual reality experience
ZALORA threw launch events in four cities with google cardboard virtual reality experience

Produced by ZALORA specially for the launch, guests were transported to the behind the scenes of a campaign shoot for TOPSHOP and TOPMAN.

ZALORA threw launch events in four cities with google cardboard virtual reality experience
ZALORA threw launch events in four cities with google cardboard virtual reality experience

The two brands are now available on ZALORA 24/7 through the website and their mobile app. The partnership is a win-win for all three brands as it gives TOPSHOP and TOPMAN a wider reach especially in areas where they don’t have physical stores and ZALORA fans  more reason to shop on their website.

MTV Asia VJ Hanli Hoefer joining the fun in ZALORA's Singapore launch
MTV Asia VJ Hanli Hoefer joining the fun in ZALORA’s Singapore launch