London Collections: Men is Slowly Losing Its Magic

Gareth-Pugh-Autumn-Winter-2015-London-Fashion-Week Gareth Pugh Autumn-Winter 2015 London Fashion Week. Image courtesy of Dezeen.com

But men’s wear here, as a business and as a statement, is becoming more serious. (The British Fashion Council emailed all its registrants a report bursting with figures to cite for anyone after statistical proof.) London Collections: Men, once the fledgling new kid on the block, is no longer either fledgling or new.

It expanded this season from three days to four, bursting with shows and with spectators, its attendance up from international buyers and media, said Dylan Jones, the chairman of London Collections: Men, more than 80 percent among Americans alone. No doubt that success is part of what inspired the Council of Fashion Designers of America to follow its example — right down to the colon — and put on its own event, New York Fashion Week: Men’s, in July.

The beer will still flow, no doubt, but London Collections: Men is smartening itself up and shaking off its scruff. For business, it’s a boon. But now it feels less like an off-kilter aberration than a full-fledged fashion week like any other, some of its peculiar magic siphoned away.

Read more on NY Times.

This is what we’ve always been afraid of. When things are starting to become big and the focus shifts from creative to business. One of the main reasons why London Collections: Men has been successful is because it is quirky and playful.

Look at the majority of Women’s Fashion Weeks; they become boring as they take themselves too seriously. They care more on increasing revenue (they should but most of the time, the design ends up revolving around old recipes of success or basic items) and they end up losing the quintessential of fashion – not taking itself too seriously.