UK Bans Yves Saint Laurent Latest Ad

UK independent regulator for advertising has banned one of the Yves Saint Laurent latest ad for depicting a woman deemed to look “unhealthy” because of her extreme thinness.

The Yves Saint Laurent image in question shows a women lying along the curved corner of a room. Part of her chest is exposed and her ribs clearly visible. Her legs, stretching away and clad in stockings and platform shoes, seem about the same diameter above the knee as below it.

The image, which was banned by the Advertising Standards Authority on Wednesday (June 3), appeared in Elle Magazine, where it was spotted by a reader who alerted the ASA. According to the ruling issued by the regulator, Elle told the ASA it had no comment on the decision and Yves Saint Laurent told the ASA it didn’t agree the model was unhealthily thin.

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