Famed fashion photographer, Mario Testino, released a coffee table book, his most biggest to date, titled SIR. Inside the book, he explored the evolution of male sexuality over the past 30 years through his body of work. “The way men are seen in photography, in fashion, and the way that men look at pictures of themselves has changed in recent years.” Mr. Testino said. “It is a subject that has come into focus: The masculine image, a man’s personal style, changing attitudes to the male face and body.
“David Beckham has helped that macho world to open up and understand that identity doesn’t come from how you dress. Dress comes from taste, and that can change”
With a career that spans more than 35 years, Mr. Testino often has unprecedented access to famous personalities. His photographs often capture fleeting intimate moments, making his work very distinctive. “I usually perform so people can relax and forget what’s going on,” he said. “I like moving and laughing around [on a shoot]. We’re all intimidated by whoever comes in front of us so I try to break the ice by playing the fool so they forget the attention is actually on them.”
“I managed to get something out of them that was very intimate and personal. On the shoot I said to them, ‘That’s boring, give me more, do more, exaggerate!’ There is something about the two of them, they have broken the rules of style and masculinity. I have such a respect for them. Along with David Bowie they were probably the first ones I looked at; they just follow their gut.”
“This was the first campaign I did with Christopher Bailey for Burberry. I wanted to get all those kids who really represent London. You don’t need to ask where they’re from, you can tell they’re English”
Mario Testino: Sir, £450.