It was just the other day that we mentioned Jean Paul Gaultier was ditching Ready-to-wear (you can read that here) and it seems that another brand is following suit.
Viktor & Rolf announced plans to stop creating Ready-to-wear and will solely be focusing on couture, fragrances and eyewear. After 14 years, the designers will present their last Fall/Winter 2015 womenswear collection this Paris fashion week, but will be absent from the runway.
In a joint statement, the designers, Victor Horsting and Rolf Snoeren stated, “We feel a strong need to refocus on our artistic roots. We have always used fashion to communicate, it is our primary means of artistic expression. Ready-to-wear (with its fast pace, many deadlines and fierce competition) started to feel creatively restricting. By letting go of it, we gain more time and freedom.”
Renzo Ross, president of OTB Group, which bought Viktor & Rolf in 2008, described the move as a “strategic decision to position the Viktor & Rolf brand in the highest luxury segment of fashion.”
Like Gaultier, Horsting and Snoeren will focus on designing couture while building upon Viktor & Rolf’s successful fragrance and eyewear businesses, which are licensed to L’Oreal and Paget Group, respectively.