ZALORA unveils 2015 Lunar New Year collection

ZALORA Lunar New Year Collection 201

Don a chinois chic look this coming Lunar New Year with ZALORA’s Lunar New Year collection. The fashion e-tailer’s private label launched a 150-piece womenswear collection, dubbed as the modern interpretation of traditional Chinese wear. Each outfit is perfect not only for the traditional Chinese holiday but also for the rest of the year. Each look is designed for those who want to celebrate the Lunar New Year in festive wear that gives a fashion-forward nod to the traditional Chinese garb.

A strong palette of auspicious red blends – from bright rose to darker wines – dominate the collection, while the overall look is kept looking fresh and modern by mixing in fashion’s latest hues of blue, white and cora. These prints and colours are splashed across a mix of peplum tops, playsuits, and fit and flared dresses. The collection incorporates interesting fabrics, such as jacquard and neoprene with lace and oriental bloom prints for texture.

Avni Pundir, Managing Director and Head of Private Label for ZALORA said, “As a form of expression, fashion must reflect the intricate dynamics of bridging the past to the present and the future. Our collection pays tribute to traditional Chinese aesthetics interpreted in contemporary silhouettes to help dress the modern woman. Women nowadays are more discerning and want to mix and match their wardrobe; they are innovators and want to own their look. Our collection gives them the chance to celebrate heritage without looking dated, and empowers them to style freely, as each piece can match any modern fashion accessory.”

Visit the website have a look at the entire collection here at ZALORA

Here are some of our favorite looks from the collection:

ZALORA Lunar New Year Collection 201ZALORA Lunar New Year Collection 201ZALORA Lunar New Year Collection 201ZALORA Lunar New Year Collection 201TempZALORA Lunar New Year Collection 201le-271