Brad Kroenig, Karl Lagerfeld’s Model Muse – For Now

Brad Kroenig
Brad Kroenig

(NSFW) Brad likes to say that male modeling is to the women’s business as the W.N.B.A. is to the N.B.A. While Gisele Bündchen’s yearly income is estimated at around $47 million, men of Brad’s standing earn $200,000 to $500,000. A male model, however, can gain an advantage, and ensure career longevity, by forging relationships with influential designers and photographers.


Most of today’s top male models have longstanding associations with certain labels. But in a way, Brad is unlike other models, because Lagerfeld isn’t like other designers. Lagerfeld has been at Chanel’s helm since 1983 and still designs 17 collections a year for Chanel, Fendi and his namesake line, an unprecedented feat of creative stamina. He is also a photographer who shoots campaigns for his labels as well as for other brands, like Audi. Brad has become the beneficiary of Lagerfeld’s productivity, appearing in his runways and in his ads. The fact that Brad continues to work well into his 30s is due in no small part to having Lagerfeld as his champion. “If I never met Karl, there’s no way I’d still be modeling,” he said.


Read more here on New York Times.

Does anyone remember Karl Lagerfeld’s previous muse Baptiste Giabiconi? The man has basically faded into oblivion. He used to go and be seen everywhere with the designer, hovering over him like a lost puppy. How long do you think this will last? Based on the interview, it seems like Karl’s attention has shifted to Hudson (Brad’s son). In te famous words of Heidi Klum ‘One day you’re in, and the next day you’re out. Auf Wiedersehen!”