How Three Dubai-based Brothers Changed The Face Of Middle Eastern Menswear

Image courtesy of the Emperor 1688.
Image courtesy of the Emperor 1688.

So far The Emperor 1688 is doing a good job at surviving, which has led to the brothers opening two strategically located downtown Dubai stores. One of these boutiques is located in the world-renowned Dubai Mall – which happens to be world’s largest shopping mall. The other one is located amid the spacious 5-star Madinat Jumeirah resort. And since the local men can’t get enough of it, the Golkars are catering to a female audience as well, as of recently. “We did a small capsule collection for women in our fall/winter 2014/2015 line. For spring/summer 2015 we’ve created a full women’s collection for the first time. Since the concept of retail for womenswear is different from that of menswear, we’re opening a new boutique soon, plus we’ll establish a shop-in-shop inside Galerie Lafayette, entirely dedicated to women.”

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You can find them here. After browsing through their collections, we understand why they’re successful. The clothes are simple but well-tailored and well-presented. Their Spring Summer 2015 collection was a sweet to our eyes with vibrant colours and their choices of fabrics are impeccable taste for the arid weather. Details that some of the western designers seem to have forgotten that in most of Asia, you simply sweat 5 minutes out walking under the sun due to the humidity. 

It helps that the brothers are so easy on the eyes too.