This “golden mile of tailoring” has produced suits for Prince Charles, Winston Churchill, Muhammad Ali, Duke Ellington, Lord Nelson and Napoleon III.
“We are the only firm in Savile Row now doing bespoke shirt making. And I don’t think there are any left on Jermyn Street,” Whittaker mourns.
Like much of Britain’s once vibrant tailoring and textiles industries, most of these traditional skills have been lost as factories in China, Turkey and other cheap labour markets grabbed the work.
“It’s a bit of a dying art. But there’s no reason why it shouldn’t be kept going,” says Whittaker, who is passing on his knowledge and experience to apprentice Tom Bradbury, 20.
Read more on the Guardian.
It’s a bit sad to know that these places are dying. Their only option is to innovate and to evolve into a big fashion houses – would be easier years ago than today. To be bought by the Chinese, who may or may not understand the importance history of these places, is such a pity. They are, to the chinese, are no more than a branding machine than the actual craftmanship proudly displayed for decades.
Now if only we were a millionaire..