International online journalistic organization WikiLeaks, best known for publishing classified media from anonymous sources, is looking to get into the fashion game.
For all the good things the Editor-in-Chief, Julian Assange, has done (subject to a polarising discussion), he is eyeing an expansion of the WikiLeaks brand by partnering up with a company called Franchisee India to release a branded merchandise.
In a statement given to The Times of India, Icelandic WikiLeaks representative Olafur Vignir Sigurvinsson explained, “India is one of the countries where awareness about WikiLeaks is the highest and Julian is excited about the proposition. High-end fashion apparel, accessories, household goods, paper goods, that kind of stuff.”
Assange is hopeful that WikiLeaks fashion brand can emulate the success of Argentinian Marxist revolutionary Che Guevara’s brand (uhm…). Products which are adorned with the image of the iconic revolutionary enjoy huge success worldwide, and Sigurvinsson hopes that the monetization of the WikiLeaks brand can help pay operational expenses for the group which currently relies primarily on donations.
They will have to hire a fashion designer to ghost design the collection because, honey, judging from the T-shirt they’re selling, the only thing that has left the building is taste.