Riding the coat tails of the arousing speech by Emma Watson about feminism, Karl Lagerfeld really does know his way around a good publicity. For SS15, Chanel resurrected no less than the insurrectionary spirit of the May 1968 student protests – albeit with a modern, feminist touch.
Fellow AW14 campaign star Binx Walton followed with the rest of the models, armed with placards unveiling Chanel’s political intentions behind SS15: “Make Fashion Not War”, “Ladies First”, “Feministe Mais Feminine” (“Feminist But Feminine”) and the slightly more arch “Be Your Own Stylist”. Roaming photographers leapt from the sidelines and onto the runway to snap Karl’s freedom fighters
The show invitation promised a ticket to Boulevard Chanel, with the Grand Palais transformed into a wide Parisian street like the ones that saw student rioters battling police in ’68. But the real meaning behind the reference only became clear when Cara Delevingne led the walk-out with a speakerphone, shouting “Come on!” like a call to battle.
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While we applaud Karl Lagerfeld championing for a good cause, we can’t help but notice the irony – there is no other person better to promote feminism than the guy who repeatedly criticises women larger than size 2.