Vienna a new hot spot for Fashion

Just the utterance of its name evoke images of rustic charm and grandeur; Vienna is a true world city nestled in old world Europe – but make no mistake as it is also a city that is catching up fast with modernity while maintaining its rich heritage and proud history. With the openings of new  fashion districts and luxury boutiques in the last five years, the city is curating between styles of a romanticized era, the hipster cool and the edgy chic – nothing less from a haven of European culture. Our Austria correspondent, Rob Detoyato discovers MQ Vienna Fashion Week through his lens and shares his descriptive report on the shows that was staged last weekend.

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The crowd may be less flamboyant compared to the fashionable denizens of Paris or New York. However, Viennese style still remains trendy, and hip. Studded leather jackets, and stylish faux fur help stave off the cold breeze as a September drizzle continued the entire evening. The Trachten and Lederhosen style, though not prominently seen, is still present, albeit in a subtle way. 

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 Elfenkleid, the wedding/evening Gown label featured their current line of preta-a-porter and wedding gowns. The collection was naturally elegant, with subtle colors such as light beige, grey, and classic white. Their ready-to-wear line was both functional and stylish, as it gave off a slight adventurous vibe with the fedora hats, and boots as accessories. The Wedding gowns that sashayed down the runway stayed true to the label’s elven inspired roots and was immaculately elegant.

Elfenkleid
Elfenkleid
Elfenkleid
Elfenkleid
Elfenkleid
Elfenkleid
Elfenkleid
Elfenkleid

The highlight of the evening was seeing the works of four designers from Thailand. It is most interesting to note that Thailand is the only (Southeast) Asian country to have designers showcasing their work throughout the week-long event

The works from Lakwilai, adhoc, Pattric Boyle, and Paul Direk were showcased next on the runway. A diverse collection that is modern, and trendy, but still contains restrained cultural undertones. Lakwilai’s collection with clean lines and subdued colors, provided a perfect contrast for Pattric Boyle’s tex-mex supermarket inspired prints. Adhoc’s urban/skater culture collection with its solid blacks, understated lines, accented with graffiti-stylized prints and accessories complimented Paul Direk’s black and white prints which are half reminiscent of static noise from an old television set.

Lakwilai
Lakwilai
Lakwilai
Lakwilai
Lakwilai
Lakwilai
Lakwilai
Lakwilai
Paul Direk
Paul Direk
Paul Direk
Paul Direk
adhoc
adhoc
Paul Direk
Paul Direk
adhoc
adhoc
adhoc
adhoc
Pattric Boyle
Pattric Boyle
Pattric Boyle
Pattric Boyle
Patrick Boyle
Pattric Boyle

A short runway show featuring dress designs made from Thai-silk came near the end of the show. It also showcased accessories designed by female inmates from Thailand through a government livelihood program within their penepenitentiaries. The Thai Ambassador to Austria, Princess Bajrakitiyabha (Princess Patty) also graced the runway, as an honorary model, wearing accessories designed through this program.

Princess Bajrakitiyabha
Princess Bajrakitiyabha models for Thai designers’ showcase for MQ Vienna Fashion Week

See the full album of our coverage here 

Follow Rob in his adventures through his Instagram account @rmdetoyato or visit his website here