Social media rules.
The rumour mill has been abuzz for a couple of months but the leaked picture of the Vogue US September 2014 cover confirmed the suspicion. The long overdue model cover has actually happened.
Vogue US September features Joan Smalls, Cara Delevingne and Karlie Kloss. Inside the foldout, the models featured are Arizona Muse, Edie Campbell, Iman Hammam, Fei Fei Sun, Vanessa Axente, and Andreea Diaconu.
It seems that their perpetual presence in social media helped build their profiles (Instagirls printed on the cover) and gives the models personalities which would have been hard for them to otherwise portray on the runway.
With the likes of Emma Stone and Lena Dunham who decorated this year’s Vogue US covers, Anna Wintour is chasing that young adult money hard. So far, if this is the progression, we have no complaint. Bring back the golden era of the Supermodels.