Michael Kors: Fast Fashion End is Near

Photo courtesy of Biography.com

Michael Kors. Fall 2013

Michael Kors thinks fast fashion will die out.

The popular designer predicts that quality is going to become increasingly important to customers in future and has no doubt that technology will change the industry forever.

He wrote in an essay for the Wall Street Journal’s 125th anniversary: “I love fashion because it’s plugged into the zeitgeist, so it’s always changing. Thirty years ago, I could never have predicted I’d be where I am today, so I know I don’t know what’s going to happen in the next five years or the next 20 years.

“I have my predictions – I’m sure technology will continue to have an impact on fashion, particularly the way people shop. I think quality will be increasingly important – we’re moving away from a time of fast fashion.

“But really, the only constant in fashion is that you must keep moving forward, otherwise you’ll be left behind.”

Read more here at the Irish Examinier

Fast fashion exists because of luxury industry own-doing and media’s preach of perpetual indulgence. Fashion industry is pushing 8 collections a year and a mantra that chimes, “One day you’re in and the next day you’re out”. The cycle of consumption will never stop when you are bombarded every day with media reports on “trends” for this summer or winter. Instead of educating and cultivating personal style, fashion revolves around trends that are fleeting, which keep the business afloat. 

In all honesty, Mr. Kors, not everyone has a disposable income to follow luxury fashion trends.