It is time for the guys to shine – or to be in the queue.
H&M has announced a new collaboration effort for their capsule collection in 2014. This time it is not with a specific designer but with a store based in London who is quite well-known for their off-beat selections with more than a decade of history.
The Swedish brand is teaming up with English department store, Liberty. The collection, aimed towards men, will be launched on September 2014 in 250 stores worldwide.
This promising capsule collection will feature four shirts, a bowtie, a tie and three pocket squares.
“The flower is one of this season’s most important prints. Combining classic patterns from Liberty with current fashion has been a very inspiring collaboration for us,” says Andreas Löwenstam, Head Menswear Designer.
The prices will be closer to the Swedish giant’s usual range than to the British department store’s and will go from €14.95 to €49.99.