The Boyfriends Behind Fashion’s Most Famous Bloggers

Andrew Arthur of the Blonde Salad
Andrew Arthur of the Blonde Salad. Photo courtesy of

“So was born the beau-tographer, in which a man is fully employed by his girlfriend to be her full-time photographer. Some duties include: travel, editorial shots of outfits, daily location scouts, and consultations with the blog and business, among other tasks. While Neely, the muse, would gallivant around southern California in her outfits — simple, chic and edgy — Sokol would be her shadow, snapping her every move with a Canon 5D. They didn’t know it then, but they would be the creators of a new business model that others would emulate, one where the professional and personal — and the lines between — are blurred.”

Read more here at the Fashionista.