In the world where most people want to own a luxury good, it could mean bad business for hyper-luxury brands to be reduced to luxury mass-market (looking at you, Louis Vuitton). That is why most brands are now racing to offer a bespoke service.
So if you want to own a personalised prada shoes, here is the time. On March 26 and 27, the Italian label is giving customers who pay a visit to its Sloane Street store the chance to customise a pair of shoes from its Décolleté collection.
And the possibility is endless. From mary-jane to peep-toe to stilettos or the material, from leather to suede to satin. You can customise a pair of Prada shoes that is truly uniquely tailored to your feet and taste.
There are three colour of soles that you could choose, black, lily of the valley and light blue. In which, every sole will be emblazoned with golden prada logo and your initial, should you want it to.
The shoes will take about a month to make and will be delivered with personalised packaging to heighten the sense of luxury. The bespoke service starts at £500 and will only be available on their Sloane Street store.
This service reminds me of how you could actually customise your own Louis Vuitton bags. But £500 isn’t a bad price to pay for one-of-a-kind shoes that you won’t see anyone else wearing them.