“It used to be where the editors would come in, whether they liked the collection or not, they would have a certain point of view, and that’s what everyone saw,” said Lubov Azria, chief creative officer of fashion house BCBG Max Azria Group, told AFP.
“Now with social media, we have a voice. We have a way to express what we feel, why we feel certain things. It’s incredible.”
As a result, BCBG’s typical client, the socialite “who dances and dines,” has slightly changed.
“I think it brought a younger crowd and it also brought the crowd that perhaps never knew this or this about the brand. It brings awareness,” said the Ukrainian-born designer.
Fashion houses all have websites, many offering e-commerce, as well as Twitter, Facebook and Instagram accounts.
Read more here at Times of India.
While Social Media has been incredibly helpful in cutting the distance between fashion companies and their clientèle, it makes me wonder how much Social Media also contributes to this fatigue in Fashion Week? It used to be once every six months that we were inundated with news about fashion week, but with the global reach of social media, we are bombarded with news almost every two weeks, either from the big 4 capitals or from anywhere around the world.