This year’s New York Fashion Week marked the first time everyday Instagram users were treated like industry insiders at a major designer’s runway show — and that’s a big deal. Granting exclusive, unprecedented access to your average Joe — who just happens to be great at posting Instagram pictures — has become the next big thing in the evolving relationship between high fashion and social media. And yet, at the same time, it seems like a natural progression: from street style photographers to fashion bloggers, the industry has already undergone a major shift in recent years by recognizing those who land a foothold in fashion through unconventional means.
Now, it’s including the average Instagram user — who doesn’t even necessarily need to know that much about fashion.
Read more on Time Entertainment.