The designer is launching his new Daisy fragrance, which comes in gorgeous pastel-coloured bottles with a flower-adorned top during the New York Fashion Week.
The pop-up shop called, Daisy Marc Jacobs Tweet Shop, will give out freebies in exchange of a tweet, facebook mention or instagram post peppered with # MJDaisyChain hashtag.
The designer’s pop-up shop will come with a lounge, a nail art area, photo booth and food and drink stand. It will also provide free wi-fi for participant to tweet or share their experiences digitally.
The best instagram photo for the day might win a Marc Jacob bag.
It is a very smart move for Jacobs as it means a publicity with chances of its unique marketing might go viral, raking in thousands of dollars worth of marketing revenue.
The Daisy Marc Jacobs Tweet Shop will open in NYFW from February 7 -9, 2014.
Read more at the Fashionista.