“For the fashion-conscious, wearable gadgets are currently not wearable. But at CES 2014, fashion moguls and global tech authorities are finally chatting about how to fix that problem. Design as a function isn’t a new idea, but the fashion industry thinks about it differently — and the tech industry is starting to listen.
On Monday, Intel shared the stage with Barneys New York, the Council of Fashion Designers of America, and Opening Ceremony as they announced a collaboration between the fashion industry and the tech industry to make wearables more beautiful as they become more ubiquitous. That, Barneys New York COO Daniella Vitale says, is more opportunity than challenge. “One of the greatest opportunities for wearable technology as a concept to be successful is fairly simple,” she said. “Design a beautiful accessory that our customers would desire.
But things are changing. There are clear examples at CES that tech companies are starting to think about fashion and design. The Netatmo June bracelet is made with Louis Vuitton and Camille Toupet-designed jewels that tracks your sun exposure. There’s also the MetaWatch, designed by ex-Fossil engineers and made with premium metals and classic leather wristbands. But the most noteworthy wearable at CES was the Pebble Steel smartwatch. It’s designed to be worn with either a stainless steel band or a genuine leather strap, forgoing the ostentatious sportiness of the original for a modern, sleek look. Pebble designer Steve Johns said that the new design was influenced by both traditional watches and modern technology like cellphones — a balance that’s previously proven elusive, but that Pebble is quickly finding.”
Read more here at the Verge.
I wonder how long before the traditional watch makers like Jaeger-LeCoultre or Rolex will start collaborating with tech companies. They need to jump on board as quickly as they can, because when the war is on, I only have one right wrist to wear the right watch.