Urban Outfitters pulled a crop top patterned with the word “depression” from its website today after shoppers complained that it was trying to make illness into a fashion statement.
The brand, which came under fire in 2010 for selling a T-shirt that said “eat less” on it (that was subsequently yanked), tweeted that it heard the criticism and would remove the shirt from its website.
The shirt was actually made by a small brand called Depression. It did not appear to be selling well as it was marked down to $9.99 from an original price of $59. It was the only item that came up when searching “depression” on the website, and is now listed as sold out.
The company apologized on Twitter and said it would remove the shirt from its website.
Depression is a home grown Singapore label by duo designers named Kenny Lim and Andrew Loh in 2006. It has since been garnered international press having been worn by the likes of Adam Lambert and Taboo from the Black Eyed Peas.
Read more here on Buzzfeed.