Fashion Industry Focuses on Indonesia

Biyan, Indonesia, Fashion Designer, Indonesia Fashion Designer
Photo courtesy of


“In recent years, many smaller firms have now made inroads on the likes of MAP, especially in the higher end, where such giants have largely hesitated. Collectively, Indonesian joint-venture partners like Graha Cipta Prima, the Masari Group, Time International, Gilang Agung Persada, Graha Lifestyle and Busana Perkasa Abadi have now brought in most of the big luxury and contemporary brands into Jakarta. And megabrands like Prada, Dior and Louis Vuitton are beginning to go it alone without a local partner, and reportedly eyeing up secondary, third or fourth locations outside Jakarta’s retail heartland of the Semanggi Triangle and even beyond the capital city.

Rounding out the ever growing assortment on offer are cleverly positioned multibrand boutiques that have carved out a niche for themselves like Papillon (Carven, Comme des Garçons, Dries van Noten,) and Jade (Rick Owens, Margiela, Haider Ackermann and Balmain). There are also a growing number of specialty lifestyle retailers like The Goods Dept and Indonesian designers with global appeal like legendary names Biyan, Edward Hutabarat and Obin or newer labels like Tex Saverio, Major Minor and Jenahara — not to mention the iconic department store Alun Alun which champions Indonesian designers who both safeguard and reinterpret the country’s rich and ancient textile and craft traditions into modern fashion and jewellery.”

Read more here at Business of Fashion.

It makes sense that fashion industries, including magazines and retails, are vying for a spot on Indonesia. It is one of the most populated countries and the trajectory of economic progression has been rapidly growing. The problems lie on whether these companies can conquer the infamous bureaucracy and the vast landscape of Indonesia which often has poor infrastructure connecting one to another.