If “Donatella” is any indication, Lady Gaga might have been aiming for this deal since the creation of the song. Reports flying around this morning that Versace has appointed Lady Gaga to be their new face for the brand upcoming Spring / Summer 2014 campaign.
According to WWD, fashion photographers Mert Alas and Marcus Piggott shot Gaga for the ads during her recent stay in London. Versace has so far declined to comment.
Lady Gaga has always had a close relationship with the House of Versace from the song to the mutual admiration between Donatella Versace and her. Then there was the video of Edge of Glory in which Lady Gaga borrowed a Versace vintage from the house archive.