Italian fashion house Dolce & Gabbana taps iconic filmmaker Martin Scorsese to direct the commercial for The One fragrance – a multi-layered campaign that combines print and film approach that aims to capture affluent consumers by projecting the glamorous lifestyle in the campaign. The campaign included three teaser videos, until the full version of the film was released yesterday. Titled “Street Of Dreams,” it stars Scarlett Johansson and Matthew McConaughey as a glamorous couple taking a drive around a dreamily deserted New York City. The concept and cinematography a clear cut above the usual perfume ads – Dolce & Gabbana x Martin Scorsese collaboration is a visual treat!
Watch the video here