Describing it as “a new type of tailoring,” with a special focus in the consumer that wants to look sharp on the go, British luxury brand Burberry unveiled their latest menswear offer – suits that are designed for men who travel, featuring suits that have lightweight constructions and flexible fabric.
These special suits were designed to sit like a normal blazer, but cut in more modern canvassing that lends extra flexibility and rotation on the shoulder. They used a new Italian memory fabric, a 100% merino wool woven to resist creases and crumples.
A special global digital campaign accompanied the launch, with the video having been shot in the streets of London. It also launched an interactive online experience to allow consumers to explore the suits in more details. Visit website: http://us.burberry.com/mens-tailoring-suits/ to enjoy the digital experience.
You can watch the video here