“I used to think I’d never see Sikhs in the mainstream media, especially with fashion, then I saw Kenneth Cole’s campaign,” he tells The Daily Beast. What Sethi saw was Sonny Caberwal, a Sikh entrepreneur sporting a turban and a beard, who featured in the campaign “We All Walk in Different Shoes,” which aimed to mark the 25th anniversary of Kenneth Cole by celebrating diversity. “Cole was looking for a turbaned man for their 25th anniversary campaign, but could find no professional Sikh model,” Caberwal told The Telegraph in 2009. “My brother-in-law suggested that I email a photo to them, and the rest is history.”
Read more here at the Daily Beast.