A closer look at Fashion Weeks

Photo from a show featuring Asian couturier Guo Pei at Fide Fashion Weeks' Couture Week in 2012
Photo from a show featuring Asian couturier Guo Pei at Fide Fashion Weeks' Couture Week in 2012
Photo from a show featuring Asian couturier Guo Pei at Fide Fashion Weeks’ Couture Week in 2012

As the city of Paris takes its turn to host a fashion week, wrapping up the latest season for the four fashion capitals, Lisa Armstrong from Telegraph gives us a closer look at the major fashion weeks – where do they stand and how are they progressing.

She shares, ‘Next to staging the Olympics, rustling up a fashion week has become one of the most positive, proactive marketing strategies a city can pursue. In one sense, these events have become more important to the cities than to the designers, who could theoretically broadcast their genius to the world from their bedrooms via YouTube…Self-evidently, not all fashion weeks can be equal.’

You can read more about it here at Telegraph.co.uk

In the advent of fashion weeks mushrooming around the world, a few noteworthy ones are upping the game for their respective regions. With the likes of Singapore’s Fide Fashion Weeks and Dubai’s Fashion Forward – Asia and the Middle East is enjoying a fashion revival of sort, with local talents being promoted and international designers (and brands) being featured on local ground. These two fashion initiatives are contributing to the decentralization of fashion.

We’d rather look at it as a natural evolution of fashion weeks, where the sporadic but organic growth is driven by the cause of what fashion weeks are all about – inspiring creative talents by providing platforms for them to showcase.