Since the last decade, a luxeplosion is sweeping across Asia – with Asian consumers accounting for half of the US$80 billion global luxe industry. With a clear refocusing on the target market,a segment that will sustain the business; brands started to change the faces of their campaigns, with more brands adapting their ‘look and feel’ to a more oriental-friendly aesthetics.
From using Asian faces to as far as playing with their logos, marketing leads for luxury and fashion brands strive to make their brand more appealing to the spending part of the world. In the last few years we played witness to the rise of a new breed of models – the Asian Male Supermodel.
Gracie Opulanza shares ‘The exciting growth of Asian models being seen in Europe is just warming up. I’ve travelled to Asia many times and I love everything it has to offer. An eye opener for me was Asian’s love and obsession of European fashion and design.’ You can read more about her musings here