Prada goes kooky for Spring Summer 2014

Prada Spring Summer 2014

Some may say it’s weirdly beautiful, others are still in shock; no one definitely saw it coming. Miuccia Prada wowed the world with a seemingly chaotic aesthetic but when put together, organizes itself into a hot mess. Throw in color, put in texture and add a dash of print – Prada’s Spring Summer 2014 comes in vibrant hues executed in sequins, rhinestones and digital prints.

From the get go, Miucca Prada was set to impress the audience by transforming her Via Fogazzaro by having  giant murals by El Mac, Mesa, Gabriel Specter, Stinkfish, Jeanne Detallante and Pierre Mornet featured prominently. The images were then re-imagined onto handbags, coats and dresses – creating a seamless flow of theme.

There is hardly anything reminiscent of Spring Summer with the collection – having items like teddy bear fur coats, dresses with jeweled bras over the top, and pull sports socks up to the knees. The colors used (though vibrant) hardly evokes summer – with hues such as khaki and mustard, dark blue, ruby and pink. If not for the bold rainbows slashed across the back, the collection could have easily been mistaken as something from an Autumn Winter collection.

The allure of this collection is anchored in its eccentricity and artistic juxtaposition of colors, shapes and texture – making it show and a collection with a strong fashion proposition. Prada definitely embraced their inner quirkiness for next season.

Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014
Prada Spring Summer 2014

More images can be seen from Design Scene

Watch the show from the video below