Diane von Furstenberg routinely scours the site for commentary. When she recently posted pictures of searingly colorful wildflowers, her followers promptly registered approval, some suggesting they would make a fine print on a dress. Would she consider it? “It’s possible,” she said.
Ms. von Furstenberg is not alone in harnessing Instagram’s formidable crowd-sourcing powers.
“Instagram has changed my eye,” said Nanette Lepore. And colored her runway, as well. Ms. Lepore’s spring show on Wednesday was enlivened by a series of poppy prints, their subtly washed-out acid tones credible reproductions of the bleached-out colors and oddly ravaged effects shown in Instagram snaps by her fans. Late last spring she tried to capture the irreverent spirit of the style-struck, snap-happy young denizens of Venice Beach in California in her resort collection.
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